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It might be Rocket Science for few, but SEO isn’t a mystery, here it is Unlocked…
Search Engine Optimization
SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.
Content Optimization
Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.
On Page Optimization
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
SEO Consulting
We provide clients with all the information they need to implement their search engine optimisation strategies. Outsourcing website optimisation to an SEO consultant can be extremely beneficial to business and often provides many advantages.
Keyword Research
Keyword research is a critical component for SEO because when used correctly it provides a road map for both the design and execution of building websites and developing content. Keywords are usually broken up and grouped based on the number of words within the query phrases.
SEO Strategy
Developing an SEO Strategy. SEO is short for “search engine optimization.” To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box.
Exclusive Features
We do your keyword research, track the keyword strategy used by your competition, run an SEO audit of your blog, look for backlinking opportunities and lots more.
We use profitable keywords to create content for your website and ensure a better experience for your visitors. Our strategy drives more traffic and revenue to your website. Techniques that are used by many new and older bloggers to optimize their sites are developed for you.
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We Know How SEO Works
Search Engines use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them.
We then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really.
Onsite – your content and website infrastructure
- targeting the best keyword clusters
- matching existing content to target specific keyword clusters
- creating new content to target specific keyword clusters
- having the best website infrastructure and architecture
Offsite – how your website is referred to from other online sources
- developing a profile of high quality, on-theme incoming links
- having a relevant and active social media presence
- creating citations (non-linking references) about you
- at least half of your SEO outcomes are influenced by elements outside your direct control.
KEYWORD RESEARCH
Every day 25% of the search terms the Search Engines see, they have never seen before. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation connaught place”, “luxury apartment” and “furnished acommodation”. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment)..
SEO in Action..
Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result…
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Answers to Your Questions
What is an SEO expert?
A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
What does good SEO Campaign do?
Improvement in ranks will lead to increase in relevant traffic from various sources.
- More Traffic = More Leads.
- More Leads = More conversions.
How long we need to invest on SEO?
As long as we want the lion’s share of the business. SEO is an ongoing process as our competitors always try hard to fetch our place on the ranking table, hence executing SEO for a particular time period is never a promising idea.
Will we remain on the top once we get SEO done?
Search Engine Optimization is a dynamic process and one cannot expect to maintain its top position all the time, although we put our best efforts to maintain the same. Since it depends on 100’s of website and search engine factors and also on your competitor’s website, any genuine SEO company will never say that you will always be at the top for your industry keywords.
Is there any guarantee of results ?
We can guarantee our efforts, but not results. In the world of SEO, guarantee is a speculative term and many SEO companies have been using this to get more business, but the bitter truth is neither them nor us have the control over search engine algorithms as it is a third party platform and hence offering guarantee will be nothing more than a dummy commitment. Do not fall into this trap if anyone has offered you a ranking guarantee in search engine.
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